BBC Sport’s marketing campaign and titles for the forthcoming Olympic Games will be based upon the traditional Chinese folklore Journey To The West and will include animations and music especially produced by Jamie Hewlett and Damon Albarn.
BBC Resources, the commercial facilities arm of the BBC, is partnering BBC Sport to provide coverage for the 2008 Beijing Olympics and Paralympic Games.
Beijing 2008 will be the first truly 24/7 Olympics. The Games will be available to audiences around the clock, wherever they may be in the UK, on a multitude of different platforms.
Alternative ways to stay in touch with news from the Olympics with the BBC.
BBC Radio 5 Live’s Olympic programming will be spread throughout the day, with inserts into all programmes across the schedule as well as bespoke Olympics output, plus additional commentary as required on BBC 5 Live Sports Extra.
All the Five Live team.
BBC Radio 5 Live is the nation’s Olympic radio station with round-the-clock coverage from the 2008 games in Beijing, and digital sister station BBC 5 Live Sports Extra offering alternative commentary options.
Be certain not to miss these top 20 Olympic highlights.
Who is presenting the sports and the ceremonies.
Paralympics coverage on the BBC - times and stations.
